Brand & Voice
Outcome-led, human, real over performative. Logo usage, color proportions, and voice, all derived from VISION.md and made enforceable.
Logo lockup · clearspace · misuse
MingleTribe
Primary Lockup
MingleTribe
Clearspace = height of the M, all sides.
✕
M
Don't recolor the mark✕
M
Don't rotate or skew✕
M
Don't add effectsColor Proportion 60 / 30 / 10
Neutrals dominate, purple accents, the gradient is a rare flourish. Never flood a surface with accent.
60% Neutral / White30% Accent-Soft10% Purple
Voice tone spectrum
WarmNot corporate
ClearNot clever
ConfidentNot boastful
HumanNot robotic
Say
Show UpGatherIn-PersonRealCommunityMembers
Avoid
UsersEngagement OSLeverageSynergyVendor Names
Doctrine
Hero
Communities Are Built By People Who Show Up. We Make Showing Up Easy.